Entrepreneurship and Small Business (ESB) Certification Practice Exam

Which two aspects of a product do Minimum Viable Products (MVPs) test?

1. Durability and Aesthetics

2. Ease-of-use and Functionality

3. Cost and Availability

4. Popularity and Brand Recognition

The correct answer is: Ease-of-use and Functionality

Minimum Viable Products (MVPs) are essential tools in the product development process, specifically designed to test critical aspects of a product with minimal investment and effort. The two aspects that MVPs primarily focus on are ease-of-use and functionality. By concentrating on ease-of-use, MVPs allow entrepreneurs to understand how intuitive and accessible their product is for users. This feedback helps in making adjustments that enhance user experience, ensuring that the product meets customers' needs effectively. Functionality, on the other hand, tests whether the core features of the product work as intended and provide value to the end-user. This dual focus helps entrepreneurs ensure that they are not just building a product that looks good or is affordable, but rather one that delivers fundamental value and usability to the target market. While the other options touch on aspects that are important for business success, they do not align as closely with the primary purpose of an MVP. Durability and aesthetics relate more to product refinement after functionality is confirmed. Cost and availability are more about market strategy rather than testing user engagement. Popularity and brand recognition come into play once the product is established in the market and are not aspects that an MVP would initially measure. Thus, the combination of ease-of-use and functionality is