Entrepreneurship and Small Business (ESB) Certification Practice Exam

Which of the following is a direct competition example in a fitness market?

1. Trampoline park

2. Gymnast training center

3. Yoga classes

4. Sporting goods store

The correct answer is: Gymnast training center

In the context of the fitness market, a gymnastic training center is a direct competition because it offers similar services and caters to the same target demographic as traditional gyms. Both environments focus on improving physical fitness, strength, flexibility, and overall athletic performance. Individuals looking to enhance their skills in gymnastics or general physical fitness would naturally consider a gymnastic training center as an alternative to a conventional gym. Direct competition generally involves businesses that operate within the same sector, provide similar types of services, and seek to attract the same customers. While trampoline parks and yoga classes also promote physical activity, they do so in distinct ways and often appeal to different aspects of fitness or recreational activities, rather than directly competing for the same fitness clientele. Sporting goods stores do not offer fitness or training services but instead provide equipment necessary for various types of physical activities, placing them in a different category entirely.