Entrepreneurship and Small Business (ESB) Certification Practice Exam

What market segment is defined by a customer’s age, gender, and ethnicity?

1. Geographical

2. Demographic

3. Psychographic

4. Behavioral

The correct answer is: Demographic

The correct answer is demographic, as this market segment specifically categorizes consumers based on quantifiable characteristics such as age, gender, and ethnicity. Demographic segmentation is crucial for businesses as it helps tailor marketing strategies to specific groups of people who share similar traits or characteristics. This approach allows businesses to develop products and services that meet the distinct needs of each demographic segment, enhancing their appeal and effectiveness in the marketplace. For instance, a company may target products like fashion items differently for teenagers compared to seniors, addressing varying tastes and preferences influenced by age and gender. Other market segments, such as geographical, focus on the location of customers, while psychographic segments examine lifestyle and personality traits. Behavioral segments delve into customers' purchasing behaviors and patterns. However, none of these focus on the fundamental characteristics of age, gender, and ethnicity as directly as demographic segmentation does.