Entrepreneurship and Small Business (ESB) Certification Practice Exam

What advantage does accessing a marketplace's customer base provide to sellers?

1. Reduced competition among sellers

2. Increased sales potential through established traffic

3. Ability to sync product listings with other platforms

4. Control over marketing campaigns for each product

The correct answer is: Increased sales potential through established traffic

Accessing a marketplace's customer base offers sellers a significant advantage by increased sales potential through established traffic. Marketplaces typically have a large, built-in audience that regularly visits the platform, looking for products or services. This pre-existing flow of potential customers means sellers can tap into a larger market without having to invest heavily in driving traffic to their own website. As a result, sellers benefit from the visibility and exposure provided by the marketplace, which enhances their chances of making sales. The established customer base reduces the need for individual sellers to invest time and resources into attracting and converting customers. Instead, they can focus on optimizing their products and service offerings within the context of the marketplace. This access can lead to higher sales volumes and a faster return on investment, making it a compelling advantage for sellers operating in a competitive environment.